Mazda Road to Indy Goes 100 Percent Digital
 April 22, 2016| 
  • Series News
Becomes First American Racing Series with a Dedicated Broadcast Channel On Demand

PALMETTO, Fla. – In a first-of-its-kind distribution breakthrough, Mazda Road to Indy TV announced today that in addition to its live broadcasting of all Mazda Road to Indy races on its mobile App, extensive additional programming now is available through its own digital television channels via Apple TV, Amazon Fire and Roku.

The Mazda Road to Indy open-wheel driver development program is unique in the world of auto racing, offering scholarship opportunities for drivers to progress from karting through the Cooper Tires USF2000 Championship Powered by Mazda, the Pro Mazda Championship Presented by Cooper Tires and Indy Lights Presented by Cooper Tires to the Verizon IndyCar Series and the Indianapolis 500. As a measure of the global appeal of the Mazda Road to Indy, drivers representing 17 different nationalities are competing this weekend at Barber Motorsports Park in Birmingham, Ala.

The additional programming will include bi-weekly shows, onboard footage and live studio episodes, plus archived shows and race coverage from both the 2014 and 2015 seasons.

“This will literally bring the sport to where people live, right to their homes,” said Mazda Road to Indy TV Executive Director JP Manterola. “Every major manufacturer now offers ‘smart’ TVs that can access the internet directly and a host of streaming devices, such as Roku, Amazon Fire and Apple TV. This is where the future of television is heading, and we are proud to be part of it.”

“Our goal is to continue to make the Mazda Road to Indy the finest open-wheel development program in the world,” added Director of Motorsports at Mazda North American Operations John Doonan. “With the Road to Indy TV, we have these wonderful new outlets that will allow fans across the globe to watch the races live – or on-demand anytime they like. It’s very exciting to be the first to have such unique, dedicated auto racing channels and we believe it will only help the world find out what great racing we have.”
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